October 4, 2009
The high bar for relevancy?
A big chunk of the billions that go to search-engine marketing and search engine optimization, SEM and SEO, (mostly to you-know-who) are spent on getting to Page 1 of the results.
I won’t be the first to point out that relevance for in-house search — i.e., without using Pagerank — is a harder nut to crack. How much harder? A recent study from Aberdeen Group, publicized this week in Information Week, provides the following stat:
At…